At first I did not have a clue which photo would make you think, but I found one. And of course it just so happened to be in my set of Switzerland photos.
So here it goes.
What is that exactly? You either know it or you don't. (Chris answered correctly first, Zhu you were correct too!)
One big hint. The company's headquarters in on the shores of Lac Leman.
Answer: Nestle, Nespresso cartridges for Coffee. They are very popular in Switzerland and as I've found out from many of your comments, not popular at all in North America. You can read about the cartridges too.
I hope I didn't spoil it for those who just visited. Happy Hunting!