Monday, October 24, 2005

American's Don't Take Rivella

Rivella, the Swiss soft drink, is being pulled from the United States' market at the end of the year after a disappointing performance in a Florida food chain store. The Swiss Info Report was rather disappointing in every aspect if you ask me.

I think their marketing tactics were probably part of why the product failed in the US so far. They placed it in a specialty drink isle for healthfood at 4 times the cost as coke. And they used canned versions of the drink. Canned? Yuck it's not appealing to me either. Signs of failure are everywhere. Come on guys, if you want to break into an American market, you gotta think like Americans and not the Swiss.

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