Wednesday, November 28, 2007

It's All About The Sales

Yesterday, the mascots of the Vancouver Olympics were unveiled to a crowd of school children in Surrey. The mascots strutted their stuff and had children in a frenzy. The new mascots are named Quatchi, Miga and Sumi. Here's a run down on what they actually are.

  • Miga - a snowboarding sea-bear inspired by the First Nations' legends of the Pacific Northwest. Miga, is part sea-bear and part orca whale.
  • Quatchi - a Sasquatch with a long brown beard and blue earmuffs.
  • Sumi - an animal guardian spirit, who flies with the wings of the thunderbird.
  • Mukmuk - a Vancouver Island marmot sidekick is considered an honorary member of the mascot team.

  • Here's the catch, they don't look like their descriptions. They are very Japanese animated and to me don't represent The Great West of Canada at all. Most adults are totally embarrassed with the mascots while children love em already.

    Of course all of these mascots can bring in millions of dollars in merchandising. Right now they are hoping the mascots will bring in $600 million in sales.

    Now for a bit of history:

    The first Canadian Olympic mascot was Montreal's beaver "Amik," during the 1976 Games in Montreal. Calgary's "Hidy" and "Howdy" in 1988 were by far the most popular pair of cowboy hat-wearing polar bears. The first official Olympic mascot was "Waldi", the dachshund during the 1972 at the Summer Games in Munich.

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