Tuesday, September 12, 2006

Swiss Decaf Coffee

As I was doing a bit of research last night, I stumbled upon a local Vancouver company that has some Swiss ties. I'm a big fan of eating foods which are as pure and chemical free as possible, especially in coffee. That's exactly what the Canadian company SWISS WATER is about.

SWISS WATER is a company which uses a 100% chemical free decaffeination process to make decaffeinated coffee. The process was first discovered in Switzerland, but later patented and refined in Vancouver, Canada, which is the only facility of its kind in the world. The only secret ingredient to this process is using something we can't live without, water!

The company has been around since 1989. High entry costs have prevented anyone else from using the same process, and certainly not something you can just start up right away. You can learn about this Swiss Water process via the flash video.

Decaf coffee customers can account for as much as 15% of company sales. Think women or other heath conscious people who do not want to have caffeine to be these main consumers.

Why buy this way? Most other decaffeination processes use chemicals like Methylene Chloride, something the public should be more aware of.

Here is a link to the most popular brands selling their coffee. Think Sams Club, Starbucks, Seattle's Best, Tim Hortons, and Van Houtte to name a few.

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