Monday, October 10, 2005

Swiss Hero Acquires Beech-Nut

The Swiss Company Hero has acquired the American baby food producer Beech-nut. The Swiss company is based out of Lenzberg, a city which I spent some getting to know very well. If you go by brand recognition, I'm sure you know Hero from their jams, and preserves.

Here are a few interesting facts about the newly acquired company.Beech-Nut has a 15-per-cent market share in the US. Its product portfolio counts around 180 articles. The company is based in St Louis, Missouri. It was owned by Swiss food giant Nestlé between 1979 and 1987. It's exciting news for me because I loved a lot of the Hero foods in Switzerland. If any influence is rubbed off into the north american market, I'd be happy. :)

1 comment:

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